DevProp.io

Property agencies in Thailand sell through messaging. Enquiries arrive on LINE Official Accounts and WhatsApp, get forwarded between agents, and are retyped into spreadsheets, chat notes or an older CRM.

DevProp was built for that reality: a CRM where the conversation, the pipeline, the contract and the commission stay connected to the same enquiry.

A lead that starts in LINE usually loses its context before it reaches a sales process. Who replied, what was quoted, which agent owns it, and whether the commission was ever paid end up in different places.

For an agency, that means slow follow-up, unclear ownership and commission disputes. For the buyer, it means repeating information.

• Founder: product direction, interface design and hands-on development of the platform.
• Designing the workflow that connects enquiries, properties, contracts and commissions.
• Running the product commercially while also operating the related agencies.

• Built and run by a founder who also operates two agencies and a second product, so scope had to be sequenced rather than delivered in one large release.
• Agencies need their own workspace and their own data boundaries, which shapes the product architecture from the start.
• The product has to be usable by sales agents, not only by technical staff.

• A single workspace per agency covering the operating loop: enquiry, property, contract, commission, payout.
• Enquiries arrive from LINE Official Account and WhatsApp with the conversation attached, so an agent can see what was already said.
• Lead scoring and lead-source reporting help an agency decide which enquiries to call first, and which channels actually produce business.
• Contracts and commission splits live next to the deal, so the financial summary is a view of the same records rather than a separate spreadsheet.
• Signed contracts are handled through the Thai ETA 2544 e-signature workflow the product supports.

Functional map · internal architecture and implementation details are not published

• A purpose-built workflow for property agencies is faster to use than a generic CRM, but it does not try to serve every sales model.
• Conversation capture depends on messaging platforms, so integration changes on those platforms are a standing maintenance cost.

• A live, publicly available product with self-serve plans.
• A complete enquiry-to-commission workflow, including messaging capture, pipeline, contracts and financial reporting.
• An agency-ready workspace model with billing and team management.

No revenue, user counts, conversion rates or client metrics are published: none are verified for public use.

• Messaging-first workflows only work when the conversation stays attached to the deal; retrofitting that later is expensive.
• In property sales, trust is lost at the commission step, not at the lead step, so money tracking deserves first-class treatment.